This high quality internet retailer had a strong brand and media awareness. The product range comprised gifts for all age ranges and occasions, with an emphasis on personalised, baby and christening gifts. The company and its products regularly featured in quality press publications. The customer database was growing rapidly. The website had been custom-built to encompass the personaliised range and enabled customers to input personalised information themselves. It ranked highly on internet searches.
- Client: Premium Internet Retailer of Unique and Personalised Gifts