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Established E-Commerce Aromatherapy & Essential Oils Company

Central England Retail Relocatable
Confidential Sale

Advert ref 1834TRB

THE OPPORTUNITY

An exciting opportunity to acquire a long-established and highly regarded UK aromatherapy e-commerce business, with approximately 30 years’ trading history.

The business specialises in essential oils, carrier oils, aromatherapy products, skincare, flower remedies, educational materials and bespoke student kits.

The majority of revenue is derived from B2B sales approx 90%). B2C sales are seen as a significant area for future growth with the right marketing strategy.

An established reputation has been developed within the aromatherapy and complementary wellness sector and the business benefits from an established and loyal customer base and product range.

The business is profitable, readily relocatable and currently requires only limited owner involvement, making it potentially attractive to an existing health, beauty, wellness or natural-products business seeking a complementary acquisition, as well as to an owner/operator.

PRODUCTS & SERVICES

Product range includes:

  • Pure essential oils
  • Organic and conventional carrier oils
  • Infused, precious oils and absolutes
  • Pre-blended oils and synergies
  • Flower waters and hydrosols
  • Flower remedies
  • Skincare creams and lotions
  • Soaps, resins and related products
  • Books and educational materials
  • Bespoke student kits
  • The business has experience supplying colleges and students with tailored aromatherapy kits.

PREMISES

The premises currently occupied by the business are not included in the sale. The purchaser is expected to relocate the business to suitable premises of approximately 2,000–2,500 sq ft.

The operation is relatively straightforward to relocate, with portable telecommunications and production/packing equipment.


MANAGEMENT & STAFF

The owner currently spends approximately 10 hours per week working on general direction of the business.

Current staffing comprises:

  • Office support – approximately 3 days per week
  • Two part-time production staff – mornings only
  • One part-time floater providing office/invoicing support across the owner’s businesses

FINANCIAL OVERVIEW

Turnover in excess of £500k per annum

Gross Profit Margin 54%

Adjusted EBIT – latest 3 years £100,000 p.a.


Stock £75,000
Debtors £70,000
Cash £60,000
Trade creditors £20,000
VAT £8,000
Net assets excluding cash c.£100,000


The above figures are provided for indicative purposes and remain subject to detailed due diligence and verification against the recently finalised accounts.

There is scope to normalise the cost base following acquisition, including certain family remuneration, vehicle costs and rent currently charged by the owner’s property company.


GROWTH OPPORTUNITIES

The business offers several readily identifiable opportunities for development:

  • Modernisation of the website
  • Establishment of an effective social media presence
  • Increased e-commerce sales particularly B2B
  • Digital marketing and customer retention
  • Expansion of wholesale/trade accounts
  • Further development of college and student-kit sales
  • New product and kit development
  • Potential cross-selling with complementary health and wellness businesses

Subject to purchaser fit, there may also be an opportunity to package a homeopathic book company into the transaction.

Further information will be made available to suitably qualified interested parties following execution of an appropriate confidentiality agreement

Key Features

Established business – Approximately 30 years’ trading history and a strong reputation within its specialist market.

Consistent profitability – Adjusted EBIT of approximately £100,000 per annum for each of the last three years.

Low owner dependency – The current owner spends approximately 10 hours per week overseeing the business.

Relocatable – The business does not depend upon its current premises and can be relocated.

Established team – A small team covers office administration, production and invoicing.

Portable infrastructure – The IP telephone system and production equipment can readily be relocated.

Growth potential – There are several avenues available to grow the business.

 

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