Our advice to the inventor of the Gencon All-in-1 dog lead & headcollar to turn down the pet supermarket’s offer proved right on the money. In part, this is a classic example of how an outright sale is not always the best approach, but there is an underlying message here.
“The importance of the RIGHT buyer”
Whilst a national retailer might seem a good fit for this product, they clearly did not feel that they had to create a win-win deal. So the search continued and we looked for a buyer with both the right skills and attitude for the opportunity. We found Andrew, who had an impressive track record in growing food businesses. Whilst Andrew had no experience with pet products our vetting revealed his talent for growing product sales through retail, wholesale and export channels, allied to an understanding and enthusiasm for the opportunity.
To maximise the value of the patent we needed someone who could sell the Gencon-All-In-1 through many different routes to market.
Outcome in this instance
The RIGHT buyer paid the RIGHT price and our client received the money they needed to buy their dream cottage in Wales.