Wovenhill Limited, Warwickshire

Wovenhill Limited import rattan goods from the far East and sell solely via their own e-commerce website, Amazon and Ebay. A few years ago, their core business was rattan furniture and as this became a highly competitive market place they took the bold decision to drop the furniture products and concentrate their efforts on smaller, easily shipped and more profitable accessory items such as log baskets, hampers and other home products. 

The business sold to an established e-commerce business looking for bolt-on opportunities.