Birchgrove Eggs sold to Oakland Farm Eggs Ltd

Birchgrove Eggs was a large egg packing business, operating regionally throughout Wales with a strong brandname. With the owners wanting to retire we searched for and found a buyer who could relocate the entire packing operation, and exploit this strong brand alongside their own.

A buyer will often target a business that is smaller than, or a similar size, to their own as they are looking for a way to grow quickly. In this case, the business on the market was a family owned smallholding distributing 22,000 free range eggs per day under a brand so strong that when a local wholesaler tried to remove them from store, their cash and carry customers revolted and the eggs were quickly reinstated. Birchgrove Eggs were also named on menus throughout one pub chain.

The buyer is a producer and distributor of a billion eggs per year at state of the art, computerised, automated facilities. They supply eggs to food service and retailers across the UK.

Not what you would consider to be an immediate match but Oakland Farm Eggs wanted to integrate Birchgrove into their set up and continue to use the brandname, fully appreciating the price premium being charged and key customer relationships in place which they could benefit from.

Just because you are a big player in your industry, as Oaklands undoubtedly is, it does not mean you can ignore smaller enterprises. If you have brand prominence, price premium, have cornered a particular area or there is something else which makes your business different, work hard to keep that niche and build on it. It could make you an attractive proposition to a national buyer when you want to sell.

Client says

Thank you so much again for organising the sale, transition and payments. It has been a pleasure dealing with you and your and Alex. Your joint business acumen is extremely professional, knowledgeable and effective. Gwen and I are off to Bordeaux this weekend for a few days – trips like this have only been made possible by achieving the sale of Birchgrove Eggs – we can’t express our thanks sufficiently.

Tony & Gwen Burgess, Birchgrove Eggs

Press release