Introducing Geoff Kwateng, Business Broker for Crawley, Guildford and Reigate

We’re delighted to welcome our new Business Partnership broker and franchisee to the team. Geoffrey Kwateng (Geoff to his friends) takes responsibility for the areas of Crawley, Guildford and Reigate(Opens new window).

A qualified Biomedical Scientist, Geoff began his career as an assistant at one of the biggest laboratories in the UK. He became General Manager for a laboratory in Guildford, Surrey, and from there became involved in consultancy work which led him to start his own business – Fusion Diagnostic Solutions.

If you own a business in a GU or RH postcode and are planning to sell, working with Geoff could provide the impetus and support you need to achieve your plans. Read our Q&A with Geoff to find out all about him and his skills in brokering business sales.

Geoff, you’ll be brokering deals across Crawley, Guildford and Reigate. Tell us about your personal connection to these areas.

I live in the Guildford area and I used to live close to Reigate, so I know the towns and the businesses in these areas really well. We’re blessed with lots of sci-tech, research and development, IT, manufacturing, healthcare and pharmaceutical businesses, which is my personal area of expertise and my focus within the Business Partnership team.

How did you become a business consultant, and now business broker?

I always knew I wanted to start something for myself. Consultancy found me through my work at the lab where I enjoyed helping clients with their strategic projects. Clients from the lab asked for my help with their business planning and operational development. 

I founded Fusion Diagnostic Solutions in 2023 and many of the clients I worked with were thinking about selling. This led me to do a lot of research into exit planning, mergers and acquisitions. I found it really interesting and decided it was an area I wanted to pursue, brokering my first M&A deal in the healthcare sector within two and a half months. When I came across Business Partnership I thought the business broker role would be the perfect complement to my strategic consultancy skills.

An acquisition completed in less than three months is pretty impressive.

It was a big achievement and one I’m proud of. I can’t promise every business sale will be that quick, but I’ll do my best to offer the same level of support to every client I work with. 

Which of your skills and qualities do you think are most suited to your brokering business sales and acquisitions?

Years in the lab and in consultancy have developed skills in interpreting complex data, partnership working, process and performance optimisation, and driving strategic improvement. My strengths in understanding management accounts and knowledge of how to market a business also come into play. I’m a strong communicator and good at building relationships. When you work in a niche market like I have, you have to know how to connect with others and leverage your contacts to grow. I just love getting to know people!

What excites you most about joining Business Partnership?

The most rewarding thing is being able to make a difference. The work we do has a powerful impact on other people’s lives. When an owner sells their business there’s something bigger waiting for them, whether that’s retirement or another form of financial freedom. Everyone has their own aspirations and I’m happy to be here to help them achieve them and get to that next stage of life.

You start your role on 1^st February 2025. Tell us about your intentions for your first week.

I’m really excited to get started and get out and about meeting local business owners. I’ve got my marketing plans in place and you’ll be hearing a lot from me on LinkedIn. If you see me at a networking event or come across my posts on LinkedIn, please introduce yourself and say Hello!

What are your first impressions of the Business Partnership team?

The Business Partnership team is brimming with experience and business acumen. The partners I have met so far have been really friendly and helpful and I’ve been very impressed with the thorough training and onboarding experience.

What’s your message for business owners in Crawley, Reigate and Guildford?

I’m here to help and guide you to secure the best possible outcome for your business exit or purchase. It’s easy to work with me. Get in touch on 07955 541428, email geoff.kwateng@business-partnership.com or connect with me on LinkedIn.   

Welcome to the team Geoff!

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